Tokyo 2020; Kinetic Sport Pictograms unveiled

 

Press release by Tokyo 2020;

Tokyo 2020 Unveils Kinetic Sport Pictograms – a Games First

Tokyo, 26 February 2020 – The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today unveiled official Olympic and Paralympic kinetic sport pictograms, the first time in the history of the Olympic and Paralympic Games that these have been created. There are a total of 50 pictograms covering 33 Olympic sports and 23 covering 22 Paralympic sports. Their innovative designs aim to reflect the modern era symbolised by the year 2020 and enhance spectator enjoyment of events, both at venues and via TV broadcasting to national and global audiences.

Static sport pictograms were first introduced at the Tokyo 1964 Games, and arose from a need to communicate visually with an increasingly international group of athletes and spectators. The Tokyo 2020 sport pictograms, unveiled in 2019, are designed to subtly communicate the characteristics and athleticism of each sport, as well as artistically highlight the dynamism of the athletes. The new kinetic sport equivalents honour the legacy of past Olympic and Paralympic Games, while emphasising that the Tokyo 2020 Games will be the most innovative Games ever.

© The Tokyo Organising Committee of the Olympic and Paralympic Games

In order to reproduce the original pictograms dynamically, the Tokyo 2020 kinetic sport pictograms appear as a series of three movements: appear, static, and disappear. These recreate the three-dimensional movement of athletes in two dimensions, and are able to express more dynamic movements such as twists. Japanese motion designer Kota Iguchi oversaw the development of the kinetic sport pictograms.

He commented, “For the first time in the history of Olympic and Paralympic Games, we have taken on the challenge of animating the sports pictograms. It took more than a year to create them, with input from so many people helping us add movement to the static pictograms, which were developed by a team led by graphic designer Masaaki Hiromura. The new kinetic sport pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions. I hope that they will brighten up each of the events and, while a creation of the Tokyo 2020 Games, I hope they will be passed on to future Games as a legacy for the future, as well as inspiring video designers in other countries.”

The kinetic sport pictograms will be used to depict individual sports at competition venues and during the broadcast of events. They will also be used on the Tokyo 2020 website and social media channels as well as featuring in digital signage, aiming to showcase some of Japan’s more innovative technologies to the world.

Tokyo 2020; Pictograms Paralympic Games

The Tokyo Organising Committee of the Olympic and Paralympic Games has unveiled the design of the pictograms for the next Paralympic Games.

Facts & Figures

  • Designer: Masaaki Hiromura (1954, graphic designer)
  • 23 Designs
  • 22 Sports
  • Two sets: Frame type and Free type
  • Colour variations: Blue (like the Tokyo 2020 emblems) and five other traditional Japanese colours: kurenai, ai, sakura, fuji and matsuba.

 

Concept video

 

Introduction video

 

Pictograms Frame type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

Pictograms Free type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

“It is a real honour to have participated in the design of the Tokyo 2020 Paralympic Games sport pictograms. I have tried to express the dynamic beauty of the athletes through these pictograms, while respecting the legacy bequeathed by the pioneers of the Japanese design industry in their designs for the Tokyo 1964 Olympic Games. The 2020 designs took us almost two years to complete and they embody the thoughtful input of the many people involved. I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020 Paralympic Games, and that they will colourfully decorate the Tokyo 2020 Paralympic Games.”

Masaaki Hiromura, designer of the Tokyo 2020 pictograms

YOG – Lausanne 2020; Pictograms

Image: Lausanne 2020

 

Image: Lausanne 2020 on Twitter

 

Press release by Lausanne 2020:

Lausanne 2020 reveals its pictograms 300 days before kick-off
Pictograms, graphic representations of sports disciplines, are a core element of the visual expression of the Olympic Games. In line with its ambition to active involve young people in the preparation and organization of the event, Lausanne 2020 has entrusted the development of the pictograms to ERACOM (Ecole romande d’arts et communication de Lausanne), a Lausanne-based arts school. With 300 days to go before the Opening Ceremony, the pictograms were official unveiled today by Lausanne 2020.

ERACOM, whose apprentices have already created Lausanne 2020’s mascot “Yodli”, which was introduced to the public early this year, gathered three classes from its graphics department for this new project. A total of 36 apprentices worked together to produce the 16 pictograms, which represent each of the winter sports included in the Lausanne 2020 programme.

Upon the unveiling of the pictograms, Adrien Jenni, Director of ERACOM, said: “We are very proud of these young first-year apprentices, who showed a lot of ambition and hard work towards this one-year project. From around thirty initial proposals, three were shortlisted, with the winner named by a jury including representatives of ERACOM, Lausanne 2020 and the IOC. Just like the mascot, we are delighted to see these pictograms come to life and contribute to the identity of the 2020 Youth Games.”

Once the final pictograms were chosen, a class of fourth year students from the interactive media design programme worked on their animation. These animated pictograms are visible today and will be used on all Lausanne 2020 digital platforms, before and during the Games.

Reflecting on the project, Viviane Morey, coordinator of the Lausanne 2020 projects at ERACOM, said: “To draw inspiration, we mainly focused on the athletes’ movements while practicing the different disciplines. From painting to drawing, and even some experiments using water in the schoolyard to practice Chinese calligraphy, various creative techniques were used! And we are very happy with the result. For us, it is a great source of pride to be able to contribute to the development of an Olympic event.”

Ian Logan, Director General of Lausanne 2020 also expressed his gratitude towards the project, adding: “The success of Lausanne 2020 will partly be measured by its impact within schools. Today, hundreds of young people are involved in the preparation of Lausanne 2020, developing new skills and knowledge in a variety of areas. The commitment of the youth is part of our project’s DNA and I would like to thank ERACOM for this high-quality work and fruitful collaboration. We look forward to working on more projects together.”

The Medal Design Competition for Lausanne 2020 is now open. Visit medal-design-competition.com for the rules and guidelines.

 

Tokyo 2020; Pictograms unveiled

The Tokyo Organising Committee of the Olympic and Paralympic Games has unveiled the design of the pictograms for the next Olympic Games.

Facts & Figures

  • A refinement of the Tokyo 1964 pictograms
  • Designer: Masaaki Hiromura (1954, graphic designer)
  • 50 Designs
  • 33 Sports
  • Two sets: Frame type and Free type
  • Colour variations: Blue (like the Tokyo 2020 emblems) and five other traditional Japanese colours: kurenai, ai, sakura, fuji and matsuba.

 

Concept video

 

Introduction video

 

Pictograms Frame type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

Pictograms Free type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

“It is a real honour to have participated in the design of the Tokyo 2020 sport pictograms. I have tried to express the dynamic beauty of the athletes through these pictograms, while respecting the legacy bequeathed by the pioneers of the Japanese design industry in their designs for the Tokyo 1964 Games. The 2020 designs took us almost two years to complete and they embody the thoughtful input of the many people involved. I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020, and that they will colourfully decorate the Tokyo 2020 Games.”

Masaaki Hiromura, designer of the Tokyo 2020 pictograms

Seoul 1988; Design: Emblem, Pictograms, Poster, Mascot & Wayfinding

Emblem

Source: Seoul Olympic Games Official Report Volume One

 

Pictograms

Source: Seoul Olympic Games Official Report Volume One

 

Poster

Source: Seoul Olympic Games Official Report Volume One

 

Mascot

Source: Seoul Olympic Games Official Report Volume One

 

Wayfinding

Source: Seoul Olympic Games Official Report Volume One

PyeongChang 2018; Design Guidelines (2)

SLOGAN DESIGN GUIDELINES : THE OLYMPIC WINTER GAMES

» Link (Olympic World Library)

 

KIT OF PARTS & VENUE APPLICATION GUIDELINES

» Link (Olympic World Library)

 

HOST CITY’S LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

LICENSED PRODUCT DESIGN GUIDELINES

» Link (Olympic World Library)

 

PUBLICATION DESIGN GUIDELINES

» Link (Olympic World Library)

 

FAMILY LOUNGE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

PYEONGCHANG 2018 OLYMPIC AND PARALYMPIC WINTER GAMES PIN BADGE GUIDELINES

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : AND SUB-LICENSES

» Link (Olympic World Library)

 

GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

FUNCTIONAL PICTOGRAM DESIGN

» Link (Olympic World Library)

 

LIVE SITE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

MASCOT USAGE GUIDELINES

» Link (Olympic World Library)

PyeongChang 2018; Design Guidelines

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 EMBLEM GRAPHIC STANDARDS

» Link (Olympic World Library)

 

SIGNAGE DESIGN GUIDELINES : THE OLYMPIC AND PARALYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

LOOK OF THE GAMES GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

MARKS USAGE GUIDELINES FOR NATIONAL OLYMPIC COMMITTEES: PYEONGCHANG 2018

» Link (Olympic World Library)