The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organising Committee, will be the official Look of Russia’s first Winter Games.
Our goal was to represent a diverse range of emotions and feelings, connecting concepts like Motherland, Family, Culture, Time, Olympism, Peace, Nobility, Friends, Memory, Honour, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
Every region in the world is proud of its unique origins, and it is no different in Russia. That is why there are so many different local traditions, songs and crafts that highlight the individuality of their creators, each valuable in its own right. Bosco had a wealth of choices to represent Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.
In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakeably Russian Look of the Games.
image via rrdcreative
An inspiring design story
In 2005, the London Games organisers had a vision: to deliver an Olympic and Paralympic Games that would inspire a generation. But to make this happen, they needed creators, designers, architects and engineers.
Britain’s designers stepped up to the challenge – in some cases helping develop new standards and ways of working. Long after the summer of 2012, this will continue to raise the bar – not just for the many designers involved in the Games but for the entire British design industry.
Read about the organisers’ guiding principles from innovation to legacy in the 2012 Design Story.
From a sketch to a stadium. An idea to a brand. Unpick the London 2012 Games and you reveal a series of golden threads, each leading back to a different yet integrated design story.
We hope you enjoy exploring these stories of London 2012 and feel inspired by the transformational power of design.
The Sochi 2014 Organizing Committee has unveiled the official posters of the XXII Olympic and XI Paralympic Winter Games in Sochi, which reflect the core values of the Sochi 2014 brand. The posters are a key element of the Games and are designed to promote the Games and to reflect the look and atmosphere of this global-scale sporting event.