Tokyo 2020; Visual Identity Torch Relay

Emblem

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

Design Concept

The Tokyo 2020 Olympic Torch Relay Emblem incorporates three rectangular shapes arranged to depict the dynamic flames of a torch. In addition, a “ukiyo-e” woodblock printing technique known as “fukibokashi” has been used to produce graduated tones across two colours. One of these – vermilion – produces an energetic, loving and passionate image, and is combined with ochraceous, reminiscent of the earth, to create a festive feeling evoking Japan as well as the effect of a flame.

 

Visual identity

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games
Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

PyeongChang 2018; Design Guidelines (3)

POCOG’S STYLE GUIDE : PRE-GAMES EDITION

» Link (Olympic World Library)

 

MEDAL DESIGN : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

PUBLICATION DESIGN GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

Update:

 

CULTURE MARK GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

EDUCATION MARK GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

PASSION CREW MARK GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

SUSTAINABILITY MARK GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

LIVE SITE MARK GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

CULTURE MARK GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

EDUCATION MARK GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

LIVE SITE MARK GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

PASSION CREW MARK GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

SUSTAINABILITY MARK GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

PyeongChang 2018; Design Guidelines (2)

SLOGAN DESIGN GUIDELINES : THE OLYMPIC WINTER GAMES

» Link (Olympic World Library)

 

KIT OF PARTS & VENUE APPLICATION GUIDELINES

» Link (Olympic World Library)

 

HOST CITY’S LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

LICENSED PRODUCT DESIGN GUIDELINES

» Link (Olympic World Library)

 

PUBLICATION DESIGN GUIDELINES

» Link (Olympic World Library)

 

FAMILY LOUNGE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

PYEONGCHANG 2018 OLYMPIC AND PARALYMPIC WINTER GAMES PIN BADGE GUIDELINES

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : AND SUB-LICENSES

» Link (Olympic World Library)

 

GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

FUNCTIONAL PICTOGRAM DESIGN

» Link (Olympic World Library)

 

LIVE SITE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

MASCOT USAGE GUIDELINES

» Link (Olympic World Library)

PyeongChang 2018; Design Guidelines

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 EMBLEM GRAPHIC STANDARDS

» Link (Olympic World Library)

 

SIGNAGE DESIGN GUIDELINES : THE OLYMPIC AND PARALYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

LOOK OF THE GAMES GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

MARKS USAGE GUIDELINES FOR NATIONAL OLYMPIC COMMITTEES: PYEONGCHANG 2018

» Link (Olympic World Library)

Mexico 1968; Video: Interview with Beatrice Trueblood and Eduardo Terrazas (Olympic Museum on YouTube)

Interviews with Beatrice Trueblood and Eduardo Terrazas, heads of the Mexico City 1968 creative team, by The Olympic Museum on YouTube;

 

Eduardo Terrazas : Director of Urban Design Mexico 1968

The Olympic Museum on YouTube
 

 

INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.

 

Beatrice Trueblood : Director of Publications Mexico 1968

The Olympic Museum on YouTube
 

 

INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.

PyeongChang 2018; ‘Go PyeongChang’ transport app

 

The PyeongChang 2018 transport app is now available on iOS and Android.

Click on the image to enlarge it.

 

Description
Official transport app for the PyeongChang 2018 Olympic and Paralympic Winter Games

The PyeongChang 2018 Olympic and Paralympic Winter Games

Find your way to the global festival, the PyeongChang 2018 Winter Games,
with the easy-to-use navigation app
Go PyeongChang!

No need to enter your destination.
Just tap and you’re on your way— Go PyeongChang!

* Key features of Go PyeongChang
1. You don’t need to enter your destination.
Finding your way is easy with the app as it shows the routes to venues and key facilities of the PyeongChang 2018 Winter Games.

2. Get the best public transport route for the time of your departure using the app’s timetable.
3. Search for real-time information (stop, route, and number) on the Olympic shuttle bus
4. Drivers can use it for navigation for turn-by-turn directions.
5. Real-time tracking of ‘my location’ on the map is available.
6. Route searching can be made quick and easy with its favourites’ setting
7. Searching the route to the venue can be as easy as simply scanning the QR code on the ticket.
8. You can book a transport (KTX / express bus / interstate bus) from the search result.
9. Find where the shared vehicle (O2O) is parked and book online.
10. Check the daily event schedule of the PyeongChang 2018 Winter Games.

* Access information
The Go PyeongChang app requires access to minimum data necessary for providing the service.

[Required access]
– Location: My location, search stops near me
– Photo: Ticket registration through QR code scanning

* Go PyeongChang Customer Service
Contact the customer service for any questions or problems you have on the app.

Transportation information desk (late night call center)
080-300-2019 (Free charge number)
02-300-2019 (charged number)

AI Call Centre
1588-6698 (charged number)

E-mail inquiry
gopc@pyeongchang2018.com

Developer : POCOG
Address: 108-27, Olympic-ro, Daegwallyeong-myeon, Pyeongchang-gun, Gangwon-do
The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games