Book recommendation; Olympic Games – The Design by Markus Osterwalder

From the publisher:

Olympic Games – The Design
Markus Osterwalder

English, 2 x 776 pages, 6000 illustrations, 21 x 28.5 cm, 2 hardcover volumes in box
ISBN 978-3-7212-1000-2
Release date: 10/2019


_The design of all Olympic Games of modern times including Tokyo 2020
_Author has the worldwide biggest collection of Olympic objects
_With essays by leading designers on selected design topics
_Olympic design as study of coporate identity

Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games? Each venue has developed its own unique image, merging national spirit and international trends with the Olympic spirit of friendship, solidarity and fairness. “Olympic Games – The Design” provides an in-depth overview of the history of the Games, with for the first time the visual appearance in the center of attention: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs and much more.

The author Markus Osterwalder presents a total of around 6,000 illustrations on over 1,500 pages in two volumes with 58 chapters including astonishing facts and stories about who created what and how. For each of the Games, the passionate Swiss collector has systematically chosen examples from the fields of graphic design, typography, fashion design and product design that enable viewers and readers to fully grasp the design identity of the respective Games. In addition, this title also shows an extraordinarily exciting development in the field of corporate identity and brand design.

You can order this book here.


Source: Braun Publishing AG / niggli Verlag

Beijing 2022; Olympic and Paralympic mascots unveiled

Image: The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games


Olympic Games: Bing Dwen Dwen

Chinese Vice Premier Han Zheng, International Olympic Committee President Thomas Bach, and Minister of the General Administration of Sport of China and BOCOG Executive President Gou Zhongwen jointly unveiled Bing Dwen Dwen(冰墩墩), the official mascot for the Olympic Winter Games, along with Chinese short track speed skater Wu Dajing and local school student Zhang Jiman.

The jovial panda mascot is an ambassador for winter sports. Bing (冰) is the Chinese character for ice, while Dwen Dwen (墩墩) is a common nickname in China for children that implies healthiness, cuteness, and ingenuousness – characteristics also shared with pandas.

Clothed in a full body suit of ice, a symbol of purity and strength, Bing Dwen Dwen wants to emulate the physical and mental power of Olympians, and to help spread the enduring Olympic spirit. The heart shape in its left palm represents the host country’s hospitality, and the mascot is expected to connect and bring joy to people participating and watching the Olympic Winter Games Beijing 2022 from all over the world.

The coloured halo surrounding its face is suggestive of ice and snow tracks, as well as the flowing “ribbons” on the exterior of the National Speed Skating Oval, one of two new competition venues in the Beijing zone that is expected to become a landmark of the Games.

The dynamic lines of the halo also embody the increased connectivity in the era of 5G communications. Resembling an astronaut, Bing Dwen Dwen stands for Beijing 2022’s embrace of new technologies that will bring about a future with infinite possibilities.

Source: The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG)


Paralympic Games: Shuey Rhon Rhon

Secretary of the CPC Beijing Municipal Committee and BOCOG President Cai Qi, Governor of Hebei Province and BOCOG Executive President Xu Qin, Chairperson of the China Disabled Persons’ Federation and BOCOG Executive President Zhang Haidi, together with Chinese wheelchair curler Chen Jianxin and local student Wang Ruoyu, introduced Shuey Rhon Rhon to the audience as the official mascot for the Beijing 2022 Paralympic Winter Games.

Shuey Rhon Rhon (雪容融) is a Chinese lantern child ready to welcome friends from around the world for a big party. Exuding positivity, the glow emanating from its heart symbolises the inspiring warmth, friendship, courage, and perseverance of Para athletes that light up the dreams of millions every day.

The Chinese lantern is a millennia-old cultural symbol associated with harvest, celebration, prosperity, and brightness. Red is the most auspicious and festive colour in the country, and is all the more fitting given that the Games will coincide with Chinese New Year celebrations in February and March 2022.

The overall design on Shuey Rhon Rhon draws from traditional Chinese papercut art and Ruyi ornaments, and features doves, Beijing’s iconic Temple of Heaven, and snow to symbolise peace, friendship, and good fortune.

Shuey has the same pronunciation as 雪, the Chinese character for snow. The first Rhon (容) in the mascot’s Chinese name means “to include, to tolerate”, while the second Rhon (融) means “to melt, to fuse” and “warm”. The name expresses the hope that there would be more inclusion for people with impairments, and more dialogue and understanding between cultures of the world.

Source: The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG)


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Tokyo 2020; Paralympic Games Medals


©The Tokyo Organising Committee of the Olympic and Paralympic Games.
©The Tokyo Organising Committee of the Olympic and Paralympic Games.
©The Tokyo Organising Committee of the Olympic and Paralympic Games.


The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) unveiled the official design of the Tokyo 2020 Paralympic medals today, exactly one year before the Opening Ceremony of the Tokyo 2020 Paralympic Games. Designs for the medal ribbon and case were also unveiled.

The design is centred around the motif of a traditional Japanese fan, depicting the Paralympic Games as the source of a fresh new wind refreshing the world as well as a shared experience connecting diverse hearts and minds. The kaname, or pivot point, holds all parts of the fan together; here it represents Para athletes bringing people together regardless of nationality or ethnicity. Motifs on the leaves of the fan depict the vitality of people’s hearts and symbolise Japan’s captivating and life-giving natural environment in the form of rocks, flowers, wood, leaves, and water. These are applied with a variety of techniques, producing a textured surface that makes the medals compelling to touch.

Braille letters spell out “Tokyo 2020” on the medals’ face. A series of circular indentations on the side of the medals – one for gold, two for silver, three for bronze – make the medal types easy to distinguish by touch, the first time in Paralympic history that this provision has been made for athletes with a vision impairment.

As part of the Tokyo 2020 Medal Project, Tokyo 2020 Paralympic medals are being manufactured from recycled precious metals extracted from mobile phones and other small electronic devices donated by the public.



Weight (without ribbon or pin)
-Gold: about 526g
-Silver: about 520g
-Bronze: about 430g

-Thinnest point: 7.5 mm
-Thickest point: 10.7 mm

-85 mm

-Gold: over 6 grams of gold plating on pure silver
-Silver: pure silver
-Bronze: red brass (95% copper, 5% zinc)


Medal designer

Sakiko Matsumoto
-Designer, Hakuhodo Products, Inc.





©The Tokyo Organising Committee of the Olympic and Paralympic Games.
©The Tokyo Organising Committee of the Olympic and Paralympic Games.


The medal ribbons, in the Games’ colours of crimson and cherry blossom, employ traditional Japanese design motifs of harmonised chequered emblems (kumiichi matsumon) in a design that expresses both the festive spirit of the Games and the principle of “Unity in Diversity”. Silicon convex dots – one for gold, two for silver, and three for bronze – are applied to the ribbon’s reverse side, enabling visually-impaired individuals to easily identify the medal type at a touch.


Medal case design

©The Tokyo Organising Committee of the Olympic and Paralympic Games.


The indigo wooden cases are individually hand-crafted from Japanese ash by highly skilled artisans. The unique wood grain of each case represents the diversity of the Olympic and Paralympic Games. The circular case and lid are magnetised, allowing the medal to be displayed as if it is cradled within linked rings.


Source: The Tokyo Organising Committee of the Olympic and Paralympic Games

Tokyo 2020; Artists selected to create Games posters

Olympic Games

  • Japan
    • Takashi HOMMA
    • Shoko KANAZAWA
    • Tomoko KONOIKE
    • Daijiro OHARA
      Graphic Designer
    • Shinro OHTAKE
    • Taku SATOH
      Graphic Designer
    • Asao TOKOLO
    • Naoki URASAWA
      Manga Artist
  • Other countries
    • Theseus CHAN
      Art Director
    • Viviane SASSEN
    • Philippe WEISBECKER


Paralympic Games

  • Hirohiko ARAKI
    Manga Artist
    Graphic Designer
  • Chihiro MORI
    Photographer, Film Director
  • Tomoyuki SHINKI
  • Asao TOKOLO


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