Pudding Mill Lane is a Docklands Light Railway (DLR) station located south of the Queen Elizabeth Olympic Park. Because of the low capacity, the station was closed during the Olympic Games in 2012. In 2014, due to the construction of Crossrail, a new station building was opened south of the old station.
Client: Network Rail and London Legacy Development Corporation
Design: Weston Williamson + Partners
Opened: April 2014
Owner: Transport for London
Number of platforms: 2
Crystal has created a three minute animated sequence for the song’s promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session the video shows the Velodrome as never before, literally pulsating with excitement.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG Head of Sports Presentation, said: ‘Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere. This will be a special summer and we are grateful to everyone who has given their time and expertise over the past years.’