Crystal has created a three minute animated sequence for the song’s promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session the video shows the Velodrome as never before, literally pulsating with excitement.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG Head of Sports Presentation, said: ‘Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere. This will be a special summer and we are grateful to everyone who has given their time and expertise over the past years.’
Today marks 5 years since @noordinarypark re-opened. Our mission is to use the opportunity of London 2012 and the Park to create a dynamic new centre for London, and develop an inspiring and innovative place where people want, and can afford, to live, work and visit #QEOP5Yearspic.twitter.com/ksUveZaUnZ
The David Ross Education Trust Bobby Moore Academy comprises a new primary school and secondary school split over two sites. Located in the heart of the Queen Elizabeth Olympic Park, it is built to serve the growing local community. The 2FE primary school for 420 children is located along the Lee Navigation Canal to the west of the Olympic stadium.