Seoul 1988; Design: Emblem, Pictograms, Poster, Mascot & Wayfinding
Emblem
Pictograms
Poster
Mascot
Wayfinding
PyeongChang 2018; Design Guidelines (2)
SLOGAN DESIGN GUIDELINES : THE OLYMPIC WINTER GAMES
» Link (Olympic World Library)
KIT OF PARTS & VENUE APPLICATION GUIDELINES
» Link (Olympic World Library)
HOST CITY’S LOOK DESIGN GUIDELINES
» Link (Olympic World Library)
LICENSED PRODUCT DESIGN GUIDELINES
» Link (Olympic World Library)
PUBLICATION DESIGN GUIDELINES
» Link (Olympic World Library)
FAMILY LOUNGE LOOK DESIGN GUIDELINES
» Link (Olympic World Library)
PYEONGCHANG 2018 OLYMPIC AND PARALYMPIC WINTER GAMES PIN BADGE GUIDELINES
» Link (Olympic World Library)
SPORT PICTOGRAM GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES
» Link (Olympic World Library)
THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : AND SUB-LICENSES
» Link (Olympic World Library)
GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES
» Link (Olympic World Library)
FUNCTIONAL PICTOGRAM DESIGN
» Link (Olympic World Library)
LIVE SITE LOOK DESIGN GUIDELINES
» Link (Olympic World Library)
MASCOT USAGE GUIDELINES
» Link (Olympic World Library)
PyeongChang 2018; Design Guidelines
THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 EMBLEM GRAPHIC STANDARDS
» Link (Olympic World Library)
SIGNAGE DESIGN GUIDELINES : THE OLYMPIC AND PARALYMPIC WINTER GAMES PYEONGCHANG 2018
» Link (Olympic World Library)
LOOK OF THE GAMES GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018
» Link (Olympic World Library)
SPORT PICTOGRAM GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018
» Link (Olympic World Library)
MARKS USAGE GUIDELINES FOR NATIONAL OLYMPIC COMMITTEES: PYEONGCHANG 2018
» Link (Olympic World Library)
Tokyo 2020; Emblem designer Asao Tokolo talks about the design process (Video by Tokyo 2020)
ONE TEAM PROJECT Asao Tokolo and Fuyuko Matsui 「Tokyo 2020 Emblems connect Tradition and Innovation」
*Please access English subtitles through the Closed Captioning (CC) button on the bottom right of the screen
The use of ‘Japan Blue’ pigment (Lapis Lazuli) is deeply intertwined with a number of traditional Japanese art forms, and you’ll find it appearing in various Tokyo 2020 designs and graphics. In this instalment of the One Team Project – an initiative where creators and innovators representing Japan share their visions of Tokyo 2020 with us – Tokyo 2020 emblem designer Asao Tokolo and world-renowned artist Fuyuko Matsui discuss the subtle beauty of Japan Blue, what it symbolises, and how they have integrated it into their creative work.
Beijing 2022; Video: Interview with the designer of the emblems (by New China TV)
Beijing 2022; Logos unveiled
The new logos for the Beijing 2022 Olympic and Paralympic Winter Games were unveiled today:
Images: The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games
Concept videos
Beijing 2008; Launch and Promotion video Emblem
Tommorow, the logo for the Beijing 2022 Olympic Winter Games will be unveiled. Below you will find (in anticipation for this event) the launch video and a promotional video of the emblem of the 2008 Beijing Olympic Games.
Rio 2016; Video: Fred Gelli on designing an Olympic identity that connects anyone and everyone (by Design Indaba)
Video by Design Indaba on YouTube
Video description
Strategic consultancy firm Tátil Design created the Rio 2016 Olympic identity with the hearts of the people of Brazil in mind. Its founder Brazilian graphic designer Fred Gelli spent the last 25 years studying biomimicry, imitating nature’s solutions to solve human problems. Gelli and his team drew inspiration from nature’s solutions to define the design principles that inform their award-winning work.
For Design Indaba 2016, Gelli detailed the various design principles that inform the firm’s creations. From the simplicity of Coca-Cola’s Olympic identity to the firm’s own identity. “We wanted to create something without any kind of photoshop,” says Gelli as he reveals a stencil of the Tátil Design logo. Half transparent and half mirror, the stencil allows the user to create the background of the logo using their everyday surroundings.
Staying true to Tátil’s human-centred approach to design, Gelli created a multisensory experience for the 2016 Olympic identity. The 3D design reflects local culture in a way that is universally understood while it also stays true to the local landscape. “The target audience was the entire world,” said Gelli.
“It will be seen on a mobile screen in Manhattan and on a piece of paper in a remote town in Brazil. It was a huge challenge. You try to use the values that underpin the Olympics, like union and togetherness, something bigger than sport, to create something that will inspire people.”
