Tokyo 2020; Visual Identity Torch Relay

Emblem

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

Design Concept

The Tokyo 2020 Olympic Torch Relay Emblem incorporates three rectangular shapes arranged to depict the dynamic flames of a torch. In addition, a “ukiyo-e” woodblock printing technique known as “fukibokashi” has been used to produce graduated tones across two colours. One of these – vermilion – produces an energetic, loving and passionate image, and is combined with ochraceous, reminiscent of the earth, to create a festive feeling evoking Japan as well as the effect of a flame.

 

Visual identity

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games
Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

Seoul 1988; Design: Emblem, Pictograms, Poster, Mascot & Wayfinding

Emblem

Source: Seoul Olympic Games Official Report Volume One

 

Pictograms

Source: Seoul Olympic Games Official Report Volume One

 

Poster

Source: Seoul Olympic Games Official Report Volume One

 

Mascot

Source: Seoul Olympic Games Official Report Volume One

 

Wayfinding

Source: Seoul Olympic Games Official Report Volume One

PyeongChang 2018; Design Guidelines (2)

SLOGAN DESIGN GUIDELINES : THE OLYMPIC WINTER GAMES

» Link (Olympic World Library)

 

KIT OF PARTS & VENUE APPLICATION GUIDELINES

» Link (Olympic World Library)

 

HOST CITY’S LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

LICENSED PRODUCT DESIGN GUIDELINES

» Link (Olympic World Library)

 

PUBLICATION DESIGN GUIDELINES

» Link (Olympic World Library)

 

FAMILY LOUNGE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

PYEONGCHANG 2018 OLYMPIC AND PARALYMPIC WINTER GAMES PIN BADGE GUIDELINES

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : AND SUB-LICENSES

» Link (Olympic World Library)

 

GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

FUNCTIONAL PICTOGRAM DESIGN

» Link (Olympic World Library)

 

LIVE SITE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

MASCOT USAGE GUIDELINES

» Link (Olympic World Library)

PyeongChang 2018; Design Guidelines

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 EMBLEM GRAPHIC STANDARDS

» Link (Olympic World Library)

 

SIGNAGE DESIGN GUIDELINES : THE OLYMPIC AND PARALYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

LOOK OF THE GAMES GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE OLYMPIC WINTER GAMES PYEONGCHANG 2018

» Link (Olympic World Library)

 

MARKS USAGE GUIDELINES FOR NATIONAL OLYMPIC COMMITTEES: PYEONGCHANG 2018

» Link (Olympic World Library)

Tokyo 2020; Emblem designer Asao Tokolo talks about the design process (Video by Tokyo 2020)

ONE TEAM PROJECT Asao Tokolo and Fuyuko Matsui 「Tokyo 2020 Emblems connect Tradition and Innovation」

*Please access English subtitles through the Closed Captioning (CC) button on the bottom right of the screen

The use of ‘Japan Blue’ pigment (Lapis Lazuli) is deeply intertwined with a number of traditional Japanese art forms, and you’ll find it appearing in various Tokyo 2020 designs and graphics. In this instalment of the One Team Project – an initiative where creators and innovators representing Japan share their visions of Tokyo 2020 with us – Tokyo 2020 emblem designer Asao Tokolo and world-renowned artist Fuyuko Matsui discuss the subtle beauty of Japan Blue, what it symbolises, and how they have integrated it into their creative work.