LA2028; New Emblem Unveiled

 

Press release LA 2028

LA28 EMBLEM SHOWS DIVERSITY AND CREATIVITY

The LA28 Olympic and Paralympic Games will celebrate the Los Angeles community. Inspired by a city where everyone is different and everyone belongs, the LA28 emblem illustrates the strength of LA’s diversity and defies a singular identity.

Built for the digital age, the animated emblem is designed to evolve over time, reflecting the city’s spirit of limitless possibility.

“LA defies a singular identity. There is not one way to represent Los Angeles,” said LA28 Chairperson Casey Wasserman. “Every neighborhood, every block, every person has their own unique identity and story of LA. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”

Anchored with a bold and static L, 2 and 8, the LA28 emblem allows for an exceptional spectrum of stories with an interchanging dynamic ‘A’.

“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” said LA28 Chief Marketing Officer Amy Gleeson.“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”

Designed to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark.

To celebrate the launch of the emblem, more than 20 individuals brought their personal stories to life through an artistic ‘A’ in the LA28 emblem. Over the next eight years, LA28 will be a story written with the community.

“The opportunity to co-create is limitless,” said Casey Wasserman.

 

Tokyo 2020; Visual Identity Torch Relay

Emblem

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

 

Design Concept

The Tokyo 2020 Olympic Torch Relay Emblem incorporates three rectangular shapes arranged to depict the dynamic flames of a torch. In addition, a “ukiyo-e” woodblock printing technique known as “fukibokashi” has been used to produce graduated tones across two colours. One of these – vermilion – produces an energetic, loving and passionate image, and is combined with ochraceous, reminiscent of the earth, to create a festive feeling evoking Japan as well as the effect of a flame.

 

Visual identity

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games
Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games

Seoul 1988; Design: Emblem, Pictograms, Poster, Mascot & Wayfinding

Emblem

Source: Seoul Olympic Games Official Report Volume One

 

Pictograms

Source: Seoul Olympic Games Official Report Volume One

 

Poster

Source: Seoul Olympic Games Official Report Volume One

 

Mascot

Source: Seoul Olympic Games Official Report Volume One

 

Wayfinding

Source: Seoul Olympic Games Official Report Volume One

PyeongChang 2018; Design Guidelines (2)

SLOGAN DESIGN GUIDELINES : THE OLYMPIC WINTER GAMES

» Link (Olympic World Library)

 

KIT OF PARTS & VENUE APPLICATION GUIDELINES

» Link (Olympic World Library)

 

HOST CITY’S LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

LICENSED PRODUCT DESIGN GUIDELINES

» Link (Olympic World Library)

 

PUBLICATION DESIGN GUIDELINES

» Link (Olympic World Library)

 

FAMILY LOUNGE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

PYEONGCHANG 2018 OLYMPIC AND PARALYMPIC WINTER GAMES PIN BADGE GUIDELINES

» Link (Olympic World Library)

 

SPORT PICTOGRAM GUIDELINES : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : AND SUB-LICENSES

» Link (Olympic World Library)

 

GUIDELINES FOR RIGHTS HOLDING BROADCASTERS (RHBS) : THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES

» Link (Olympic World Library)

 

FUNCTIONAL PICTOGRAM DESIGN

» Link (Olympic World Library)

 

LIVE SITE LOOK DESIGN GUIDELINES

» Link (Olympic World Library)

 

MASCOT USAGE GUIDELINES

» Link (Olympic World Library)