Tokyo 2020; Press release: Tokyo 2020 Launches Mascot Design Competition

From The Tokyo Organising Committee of the Olympic and Paralympic Games:

Tokyo 2020 Mascot Design Competition will be Open to the General Public and Elementary Schoolchildren will Select the Winners!

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has today announced its plan to have the Games’ official mascots decided by means of a national competition. Members of the public in Japan will be invited to submit mascot design proposals, following which a shortlist of designs will be reviewed and voted on by elementary schoolchildren across the country.

Did you know that mascots are a very popular element of modern Japanese culture? They are usually created to promote a particular region, event or business, and are often used by local governments or other organisations to stimulate tourism and economic development, or by companies to promote their corporate identity.

The mascots selected for each Olympics and Paralympics have become a much-loved feature of the Games too. They add to the excitement surrounding the Games, they communicate the values of the Olympic and Paralympic movements and they reflect the culture of the host country

All residents of Japan will be invited to submit their personal mascot designs through Japanese- and English-language websites. A “creative brief” with a comprehensive set of design guidelines and criteria is being made available for applicants, who will need to submit designs for both Olympic and Paralympic mascots. A Tokyo 2020 mascot review panel will select a shortlist from the submitted design sets, and this will be reviewed and voted on by elementary school classes nationwide. Tokyo 2020 will select the design set which attracts the largest number of classroom votes.

Said Yoshiko Ikoma, Vice Chairperson of the Mascot Selection Process Panel, “Given the importance of mascots in modern Japanese culture, we always knew there would be huge public interest in the selection of the Tokyo 2020 mascot. We think this process gives the public – and especially schoolchildren – a unique opportunity to participate in the design and selection process.”

The timeline for the design and selection process will be as follows:

– August 1 to 14, 2017 – design submission period (submission via a special website)
– December 2017 – mascot panel selects shortlist of design sets
– December 2017 to January 2018 – elementary school children vote on the shortlist
– March 2018 – design set with the largest number of votes is announced as the winner
– July to August 2018 – mascot panel decides names for the winning mascots




More info / FAQ / Guidelines / Sample

Competition: Rio Olympics 2016 – Sustainable Fan-Box



Brace yourself for the biggest sporting showdown of the world, as the Summer Olympic and Paralympic Games 2K16, will commence in Rio De Janeiro, Brazil from August 5. It’s hard to imagine that Zeus and the other gods lording over ancient Greece ever envisioned the global event that the modern Olympics have become. The inaugural Games of the first Olympiad, held in Athens, with just 250 participants and 14 nations were considerably less sophisticated than the multibillion-dollar colossal Summer Olympics of today. Around 10,000 participants from 204 nations are expected to descend in Brazil, unleashing fierce competition and rivalries.

It is going to be a make or break event for the city of Rio de Janeiro, which has got the privilege of being the first South American city ever to host the Olympics games. Rio de Janeiro is the second largest city of Brazil, the third largest metropolitan area and agglomeration in South America, boasting around 6.3 million people within the city limits. It is estimated that around half a million fans and supporters are expected to grace the event in Rio, making it hard for the city officials to control the proceedings.

Olympics have always been a backdrop of raw emotions, intense rivalries, passion and sportsmanship between individuals and even nations. Olympics have seen the elevation of many athletes to the title of icons and legends over the years, the likes of Sawao Kato, Nadia Comaneci, Usain Bolt, Michael Phelps, Carl Lewis etc. being some of them.

The games are a total fan fiesta, where supporters from all over the world converge together and celebrate the spirit and motto of the games. Apart from the stadiums and conventional sporting venues, all other main centres and attractions are brimming with people and their fervour. A number of supporters miss out on some of the marquee events due to multiple games at a time, limited tickets, sell outs or other reasons that tend to hamper their experience of the games.

The competition seeks to recreate the atmosphere of a stadium in a freestanding SUSTAINABLE FAN-BOX that will serve as a symbol of the Rio games. The FAN-BOX would be a new typological structure, a mascot for the games that should re-invent and re-imagine large fan parks into prototypical compact fan-zones of the future. It will strive to create a crazy experience for the users who could connect with the Olympic games virtually, with in-house live screening areas, tourist information centres, food courts, beer halls , small concert stages and other public utilities provided under a single roof. The FAN-BOX should communicate an iconic architectural statement being able to attract and converge visitors around it for intense 24X7 experience of the Rio games.

The main focus of the FAN-BOX except its functional provisions should be to reflect on the true connection of sustainability and architecture. The FAN-BOX should seek to become a tool for critical thinking on the topic of sustainability as a holistic approach rather than just a substitute for architectural expression and cosmetic application. The FAN-BOX should try and translate the morals of sustainability into a structure in the simplest of ways- – ranging from daily chores to utopian ideals, apart from the complex engineering solutions. The project must engage with and challenge the public, to raise social consciousness on alternative approaches to environmental challenges, local as well as global, giving the fans, spectators and general public outside the realm of the Olympics a fresh perspective on the opportunities and interpretations of true sustainability.

The competition starts on 1st June, 2016, with the launch of competition briefs. Registrations will commence on the same day. Stay tuned and keep visiting us at or for more updates.