World records, heroic stories, tears of the losers. The Olympics are the most important international sporting event when, for two weeks, one city is watched by the world.
Universal enthusiasm and a global media presence politicise the games and provide an opportunity for massive investment. Stadiums become symbols of power.
Days of euphoria are followed by disillusionment. Olympic Realities takes the viewer to six places deserted by the Olympic circus.
Bruno Helbling’s architecture photography raises questions of the significance of these monstrous events.
The impressive pictures are accompanied by six controversial essays, each written by an author with a special connection to the particular Olympic city.
Simultaneously provocative and entertaining, they expose the roots of a system of megalomania, corruption and mismanagement.
Olympic Realities is not only a highly aesthetic record of endurance, but also a sharp portrayal of an inescapable recurrence.
Hardback, 206 pages, English & German, 164 color-photographs
Photography by Bruno Helbling Essays by Werner van Gent, Peter Dittmann, Ahmed Buric,
Francesco Pastorelli, Barbara Lüthi and Martin Müller.
Graphic-Design by Lars Egert
As London gears up for the 2012 Olympic Games, organisers will be hoping their venues avoid the fate of many of those in Greece, which are now almost derelict, eight years after Athens hosted the Games. Now, at a time when the crisis-hit country is trying to stay afloat, the need to develop such sites is stronger than ever. [AFP news agency]
A video is produced covering the “Look of the Games” on behalf of the International Olympic Committee (IOC) for each Olympics. This video includes an overview of the work produced for the 2004 Summer Olympic Games in Athens. It includes key insights from select individuals responsible for helping shape each city’s imaging program.
Iconologic founder and Look of the Games Advisor to the IOC, Brad Copeland, is featured in this video.