Sochi 2014; Photos (USA Today Sport Images)

 

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Rio 2016; Font

©Rio 2016
©Rio 2016

 

The design of the Rio 2016 font depicts the essence of the Olympic and Paralympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Brazil. The Rio 2016 font is one of only a few bespoke fonts created by a Brazilian team.

Source / Read more: Rio2016.com

 

©Rio 2016/Dalton Maag
©Rio 2016 / Dalton Maag

 

Beijing 2008; Look of the Games

A video is produced covering the “Look of the Games” on behalf of the International Olympic Committee (IOC) for each Olympics. This video includes an overview of the work produced for the 2008 Summer Olympic Games in Beijing, China. It includes key insights from select individuals responsible for helping shape each city’s imaging program.

Iconologic founder and Look of the Games Advisor to the IOC, Brad Copeland, is featured in this video.

Iconologic

beijing look

Vancouver 2010; Legacy

2010 Vancouver Winter Olympics

Photo by Donald Miralle

The Olympic-triggered, $800 million Sea-to-Sky Highway widening made the drive to Whistler faster and smoother. Vancouver International Airport is only 26 minutes from downtown via the $1.9 billion Canada Line. Vancouver Convention Centre was expanded for $880 million to host major international conventions and it has the 2010 Winter Games cauldron as a decoration.

What about the Vancouver 2010 winter sport legacy?

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Athens 2004; Look of the Games

A video is produced covering the “Look of the Games” on behalf of the International Olympic Committee (IOC) for each Olympics. This video includes an overview of the work produced for the 2004 Summer Olympic Games in Athens. It includes key insights from select individuals responsible for helping shape each city’s imaging program.

Iconologic founder and Look of the Games Advisor to the IOC, Brad Copeland, is featured in this video.

Iconologic

Layout 1

IOC Athens 2004 report, section 2

athens look

athens look2

Rio 2016; What will happen in 2014

olympic hall 4

Olympic Hall 4 – Photo: EOM / Rio2016

 

Rio2016.org looks forward to 2014. Some of the highlights:

Infrastructure

The Rio de Janeiro City Government will open the second of the four new Bus Rapid Transit (BRT) lines. The Transcarioca is a 39km express bus corridor linking the Barra da Tijuca (the neighbourhood which will be the heart of the Games) to Rio de Janeiro International Airport.

An another important improvement to the city’s public transport system will enter construction this year. The Light Rail Transit (LRT) will link Rio’s main coach station with the city centre, revitalised port area, Santos Dumont Airport, ferry terminal and the new Morro da Providência cable car.

Look of the Games

Rio de Janeiro will become even more beautiful thanks to the project to implement the ‘Look of the Games’ which will design the visual appearance of the entire city during the event. The presentation of this look is due to take place this year.

Test events

Rio de Janeiro has staged many international sport events in recent years and 2014 will continue the trend. The first athletes to get a taste of the Games will be the yachtsmen taking part in the Olympic sailing test event at Marina da Glória, from August 3 to 9.

Venues

With construction to be underway by the second half of this year, the new and renovated venues in the Deodoro zone will begin to take shape. At Barra Olympic Park, the Velodrome, Olympic Hall 4 and Olympic Aquatics Stadium are added to the list of sites under construction.

Source: Rio2016.org – Full article