Exhibition; Olympic Language (The Olympic Museum)

COME AND EXPLORE THE LOOK OF THE GAMES
From 10 May to 17 March 2019

What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings. OLYMPIC LANGUAGE shows how host cities present themselves to the world by shining a spotlight on some particularly interesting Looks of the Games. Find out the secrets behind designing a successful visual identity and get creative at The Museum. The programme is free of charge.

Visual identity: the signature look of each Games edition

The Olympic Museum on YouTube
 

 

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