An exhibition about ‘The Look of the Games’ opens next month at The Olympic Museum in Lausanne, Switzerland.
From The Olympic Museum:
From 10 May to 17 March 2019
What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings. OLYMPIC LANGUAGE shows how host cities present themselves to the world by shining a spotlight on some particularly interesting Looks of the Games. Find out the secrets behind designing a successful visual identity and get creative at The Museum. The programme is free of charge.
For more information visit the The Olympic Museum website.
Update 21-05-2018; New video
The Olympic Museum on YouTube