Exhibition; Olympic Language (The Olympic Museum)

" OLYMPIC LANGUAGE - exploring the Look of the Games" from 10.05.2018 until 28.03.2019


An exhibition about ‘The Look of the Games’ opens next month at The Olympic Museum in Lausanne, Switzerland.

From The Olympic Museum:

From 10 May to 17 March 2019

What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings. OLYMPIC LANGUAGE shows how host cities present themselves to the world by shining a spotlight on some particularly interesting Looks of the Games. Find out the secrets behind designing a successful visual identity and get creative at The Museum. The programme is free of charge.


For more information visit the The Olympic Museum website.


Update 21-05-2018; New video

Visual identity: the signature look of each Games edition

The Olympic Museum on YouTube


INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.