On this page you can explore the London 2012 visual identity.
Contents
1. Look of the Games: Concept
2. Emblem
3. Mascots
4. Pictograms
5. Wayfinding
6. Guidelines, brand, look book, design strategy, style guides
1. Look of the Games: Concept
2. Emblem
3. Mascots
4. Pictograms
5. Wayfinding
6. Guidelines, brand, look book, design strategy, style guides
1. Look of the Games: Concept

2. Emblem

3. Mascots

4. Pictograms


5. Wayfinding

6. Guidelines, brand, look book, design strategy, style guides
- London 2012 Look book
- London 2012 Publications look book
- Design strategy: London 2012
- London 2012 Olympic emblem guidelines
- London 2012 Retail guidelines
London 2012 Brand introduction- London 2012 Test events style guide
- London 2012 Olympic pictogram guidelines
- London 2012 Brand expression guidelines
- Simplified style guide for the Olympic and Paralympic news service: September 2011
- Editorial style guide
All links refer to the Olympic World Library