Talk: “The Visual Identity Of The Mexico City 1968 Games”

With Beatrice Trueblood and Eduardo Terrazas, heads of the Mexico City 1968 creative team
In collaboration with the ECAL, Ecole cantonale d’art de Lausanne

“OLYMPIC LANGUAGE: exploring the Look of the Games” is the theme of the Olympic Museum programme in 2018, a year that celebrates the 50th anniversary of the Mexico City Games in 1968 – a particularly significant edition in terms of visual identity.

Flashback with the two key design figures of this edition: Eduardo Terrazas, Director of the Urban Design Programme, and Beatrice Trueblood, Director of Publications. After several months of intense work, they managed to create the distinctive, modern and powerful graphic identity of the Mexico City 1968 Games, which still resonates to this day. How did they go about their work? What were there inspirations, their doubts…?

Both Eduardo and Beatrice will be there in person to recount their story, with the same level of passion and commitment as ever. A great opportunity to hear them speak – not to be missed!

Beatrice Trueblood
Designer, Director of Publications
Born in 1938 to a Latvian family of diplomats, Beatrice Trueblood grew up in the United States. In 1966, she was appointed Director of Publications by the Mexico City Organising Committee for the Olympic Games, leading an international team of 250 people. Working closely with Eduardo Terrazas, she designed the visual identity of the Mexico City 1968 programme. Her contribution as designer and editor concluded in 1970 with the publication of four volumes of “Olympic Memoirs”. Between 1972 and 1975, she worked as Director of Publications at the Mexican Olympic Committee, then at the Metropolitan Autonomous University in Mexico City. In 1976, she set up her own company, where she produced art books and publications about Mexican culture.

Eduardo Terrazas
Designer, urban planner, architect, artist
Born in 1936 in Guadalajara, Mexico, Eduardo Terrazas is a designer, architect, museographer, urban planner and artist. His 600 or so works are a vibrant fusion of geometry and craft, blending popular South American art with European avant-garde influences. Appointed Director of the Urban Design Programme by the Mexico City Organising Committee for the Olympic Games, Eduardo designed the logo and visual identity elements for Mexico City 1968 with Beatrice Trueblood. After the Games, he continued with his multi-disciplinary career and took part in a number of national and international institutional projects. Today, Eduardo is one of the best known artists in Mexico.


Talk in English
Thursday 24 May 2018, 6 p.m.
IKEA Auditorium, ECAL – Ecole cantonale d’art de Lausanne
5, avenue du Temple
1020 Renens
Tel.: +41 (0)21 316 99 33



Exhibition; Olympic Language (The Olympic Museum)

" OLYMPIC LANGUAGE - exploring the Look of the Games" from 10.05.2018 until 28.03.2019


An exhibition about ‘The Look of the Games’ opens next month at The Olympic Museum in Lausanne, Switzerland.

From The Olympic Museum:

From 10 May to 17 March 2019

What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings. OLYMPIC LANGUAGE shows how host cities present themselves to the world by shining a spotlight on some particularly interesting Looks of the Games. Find out the secrets behind designing a successful visual identity and get creative at The Museum. The programme is free of charge.


For more information visit the The Olympic Museum website.


Update 21-05-2018; New video

Visual identity: the signature look of each Games edition

The Olympic Museum on YouTube


INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.

Exhibition; The Summer of ’92 (The Olympic and Sports Museum Juan Antonio Samaranch – Barcelona)


25/04/2017 – 01/10/2017

To mark the 25th anniversary of the most important sporting event in the city’s history, the Fundació Barcelona Olímpica presents Aquell Estiu del ’92 (The Summer of ’92), a dynamic space commemorating the Barcelona’92 Olympic and Paralympic Games.

Remember, learn, interact, share, immortalise and enjoy a small part of the legacy of Barcelona being the Olympic host city and showcasing the city around the world.


Museum website

Exhibition; In a Flash – The Art of Sports Photography (The Olympic Museum)

Photo: Martijn Giebels / Architecture of the Games


An exhibition on sports photography opened last week in The Olympic Museum in Lausanne, Switzerland. From The Olympic Museum:

Original sports photos in the spotlight from 25 May to 19 November 2017

A six-month programme devoted to the art of sports photography, emotions and the crucial moment. You will never look at sports photos in the same way again.

What if photographing sport was a whole other art? The Olympic Museum in Lausanne is celebrating the 8th art from every angle with, at the top of the list, a major exhibition, “Who Shot Sports: A Photographic History, 1843 to the present” organised by the Brooklyn Museum; a retrospective of “Rio 2016: through the lens of four photographers”; a “best of” selection of 20 photos from the IOC’s collections; and finally, a big weekend event devoted to sports imagery.


For more information visit the The Olympic Museum website.


Simultaneously with the exhibition, The Olympic Museum organizes a photo contest. Read more.

Exhibition; Frei Otto. Thinking in Models (ZKM Karlsruhe, Germany)

An exhibition on the work of Frei Otto (Architect Olympic Stadium Munich) opened last month in the Zentrum für Kunst und Medien in Karlsruhe, Germany:


Photo courtesy of Zentrum für Kunst und Medien, Karlsruhe

Frei Otto. Thinking in Models
Frei Otto (1925-2015) is among the most internationally celebrated and innovative German architects of the 20th century and is a central figure in building the culture in the state of Baden-Wuerttemberg. In March of last year, he received the Nobel Prize for Architecture, the Pritzker Prize, for his work, which is the most highly recognized award for architecture in the world. On the occasion of this honour, the »Südwestdeutsches Archiv für Architektur und Ingenieurbau« (saai) and the Wüstenrot Foundation are planning the biggest exhibition to date of the work of Frei Otto in cooperation with the ZKM.

Read more


Frei Otto. Thinking in Models
05.11.2016 – 12.03.2017
ZKM_Lichthof 8+9

ZKM | Zentrum für Kunst und Medien Karlsruhe
Lorenzstraße 19
76135 Karlsruhe

Exhibition; Stadiums – Past and Future (The Olympic Museum)

An exhibition on Olympic stadiums opened last week in The Olympic Museum in Lausanne, Switzerland:


© The Olympic Museum
© The Olympic Museum


From The Olympic Museum:

13 OCTOBER 2016 – 07 MAY 2017


The exhibition addresses the stadium through the relationship it maintains, both with the city in which it stands, and with the various protagonists involved.

We are attempting to observe the role and impact of the stadium as a whole, not only from an architectural point of view.

An exhibition in three parts
The first zone briefly retraces the long history of stadiums since Antiquity, starting with their basic functions: to delimit the area of a sports competition and bring together an enthusiastic audience.

The central part is focused on the Olympic Games London 2012, to show that a stadium is not only built for the 16 days of competition, but is also a project that runs for more than 30 years. Sustainable development and legacy are the key words here.

The Sydney 2000, Athens 2004, Beijing 2008 and Rio 2016 editions of the Games will be examined to see what has become of the Olympic legacy, or what will become of it.


For more information visit the The Olympic Museum website.