Talk: “The Visual Identity Of The Mexico City 1968 Games”

With Beatrice Trueblood and Eduardo Terrazas, heads of the Mexico City 1968 creative team
In collaboration with the ECAL, Ecole cantonale d’art de Lausanne

“OLYMPIC LANGUAGE: exploring the Look of the Games” is the theme of the Olympic Museum programme in 2018, a year that celebrates the 50th anniversary of the Mexico City Games in 1968 – a particularly significant edition in terms of visual identity.

Flashback with the two key design figures of this edition: Eduardo Terrazas, Director of the Urban Design Programme, and Beatrice Trueblood, Director of Publications. After several months of intense work, they managed to create the distinctive, modern and powerful graphic identity of the Mexico City 1968 Games, which still resonates to this day. How did they go about their work? What were there inspirations, their doubts…?

Both Eduardo and Beatrice will be there in person to recount their story, with the same level of passion and commitment as ever. A great opportunity to hear them speak – not to be missed!

Beatrice Trueblood
Designer, Director of Publications
Born in 1938 to a Latvian family of diplomats, Beatrice Trueblood grew up in the United States. In 1966, she was appointed Director of Publications by the Mexico City Organising Committee for the Olympic Games, leading an international team of 250 people. Working closely with Eduardo Terrazas, she designed the visual identity of the Mexico City 1968 programme. Her contribution as designer and editor concluded in 1970 with the publication of four volumes of “Olympic Memoirs”. Between 1972 and 1975, she worked as Director of Publications at the Mexican Olympic Committee, then at the Metropolitan Autonomous University in Mexico City. In 1976, she set up her own company, where she produced art books and publications about Mexican culture.

Eduardo Terrazas
Designer, urban planner, architect, artist
Born in 1936 in Guadalajara, Mexico, Eduardo Terrazas is a designer, architect, museographer, urban planner and artist. His 600 or so works are a vibrant fusion of geometry and craft, blending popular South American art with European avant-garde influences. Appointed Director of the Urban Design Programme by the Mexico City Organising Committee for the Olympic Games, Eduardo designed the logo and visual identity elements for Mexico City 1968 with Beatrice Trueblood. After the Games, he continued with his multi-disciplinary career and took part in a number of national and international institutional projects. Today, Eduardo is one of the best known artists in Mexico.


Talk in English
Thursday 24 May 2018, 6 p.m.
IKEA Auditorium, ECAL – Ecole cantonale d’art de Lausanne
5, avenue du Temple
1020 Renens
Tel.: +41 (0)21 316 99 33



Lecture: Mary Margaret Jones on “Olympic Landscapes: Green and Greenest”


On April 14, 2016, Mary Margaret Jones, President and Senior Principal of Hargreaves Associates, San Francisco and Cambridge, and Hargreaves Jones Landscape Architecture in New York, delivered the Public Lecture in Garden and Landscape Studies at the Dumbarton Oaks Research Library and Collection in Washington, D.C. Titled “Olympic Landscapes: Green and Greenest,” Jones examined in depth her firm’s work designing Olympic parks for the 2000 Summer Olympics in Sydney and the 2012 Summer Olympics in London.

Source: Dumbarton Oaks Research Library and Collection on Youtube

Open Lecture – Jonathan Watts; The London 2012 Olympic Velodrome – Doing More With Less


Jonathan Watts of Hopkins Architects will discuss the design and delivery of the 2012 Olympic Velodrome, one of four permanent venues in the Queen Elizabeth Olympic Park. The Velodrome provided a landmark venue for the indoor track cycling events at the London 2012 Olympic and Paralympic Games.

Jonathan studied architecture at the University of Bath and the Technical University of Munich with a particular focus on sustainable building design. He completed his education at the University of Greenwich, London, where he was recipient of the Bennetts Prize for Best Part 3 Student. Since 2008, Jonathan has worked on a number of projects with Hopkins Architects, including the London 2012 Olympic Velodrome and legacy transformation of the VeloPark & North Parklands. This has won numerous awards such as the RIBA Award for Architecture 2011, the AJ 100 ‘Building of the Year’, the BCIA Prime Minister’s Better Public Building & the Stirling Prize ‘People’s Choice’. Jonathan has lectured at numerous UK Schools of Architecture, including Cambridge, Bath and UCL, and abroad for the Foreign Office, as part of ECOWEEK’s seminar series. He is currently fully engaged as the Project Architect for an exciting new Science Centre for Abingdon School in Oxfordshire.

  • Open Lecture Series 2013/2014
  • Norbert Singer Lecture Theatre / M055
  • Mansion Site, Avery Hill Campus
  • Wednesday 22nd January; 6PM

More info: University of Greenwich Department of Architecture and Landscape

Open Lecture – Phil Askew; The Queen Elizabeth Olympic Park – Design & Delivery



The Queen Elizabeth Olympic Park is the largest new urban park built in this country for over a century. As the centrepiece for the London 2012 Olympic Games, it became one of the stars of the event and demonstrated a new approach to urban parks. Following the Games, it is now being transformed into a new public park for London and will become the centrepiece for a large scale and ambitious regeneration of East London. The lecture will describe the design drivers and delivery process, setting out why this is important for Landscape Architecture.

Dr Philip Askew is a Landscape Architect, Urban Designer and Horticulturalist. Since 2008 he has worked on the Olympic Park, originally at the Olympic Delivery Authority (ODA) leading the delivery of the 2012 Olympic Park and now at the London Legacy Development Corporation (LLDC) leading the Transformation of the Olympic Park into the largest new urban park in the UK for over a century.

  • Open Lecture Series 2013/2014
  • Norbert Singer Lecture Theatre / M055
  • Mansion Site, Avery Hill Campus
  • Wednesday 22nd January; 7PM

More info: University of Greenwich Department of Architecture and Landscape

Lecture: The Architecture of the Olympics

Speaker(s): Andy Altman, Professor Ricky Burdett, Jim Eyre, Jim Heverin, Michael Taylor
Chair: Sir Nicholas Serota
Recorded on 15 May 2012 in Sheikh Zayed Theatre, New Academic Building.

This event brings together the key decision makers and architects of the London 2012 Olympic Games facilities to discuss the architecture and design of London 2012.

Andy Altman is Chief Executive of the London Legacy Development Corporation.

Ricky Burdett is Professor of Urban Studies at LSE and director of LSE Cities and the Urban Age programme.

Jim Eyre is director of WilkinsonEyre Architects.

Jim Heverin is Associate Director of Zaha Hadid Architects.

Nicholas Serota is director of the Tate.

Michael Taylor is Senior Partner at Hopkins Architects.

More info and video/audio download: