Press release LA 2028
The LA28 Olympic and Paralympic Games will celebrate the Los Angeles community. Inspired by a city where everyone is different and everyone belongs, the LA28 emblem illustrates the strength of LA’s diversity and defies a singular identity.
Built for the digital age, the animated emblem is designed to evolve over time, reflecting the city’s spirit of limitless possibility.
“LA defies a singular identity. There is not one way to represent Los Angeles,” said LA28 Chairperson Casey Wasserman. “Every neighborhood, every block, every person has their own unique identity and story of LA. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”
Anchored with a bold and static L, 2 and 8, the LA28 emblem allows for an exceptional spectrum of stories with an interchanging dynamic ‘A’.
“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” said LA28 Chief Marketing Officer Amy Gleeson.“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”
Designed to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark.
To celebrate the launch of the emblem, more than 20 individuals brought their personal stories to life through an artistic ‘A’ in the LA28 emblem. Over the next eight years, LA28 will be a story written with the community.
“The opportunity to co-create is limitless,” said Casey Wasserman.
Statement by Los Angeles mayor Eric Garcetti;
Mayor Garcetti issued the following statement on the introduction of the initiative:
“Winning the 2028 Olympic Games gives us the chance to re-imagine Los Angeles, and ask ourselves what legacy we will create for generations to come. Twenty-Eight by ’28 will help us frame the progress we’re striving to make in the years leading up to the Games. This initiative is our opportunity to harness the unifying power of the Olympic Movement to transform our transportation future.” — Mayor Eric Garcetti
You can read more about Measure M here.
As expected, the International Olympic Committee awarded the Games of the XXXIII Olympiad in 2024 to Paris and the Games of the XXXIV Olympiad in 2028 to Los Angeles.
IOC President Thomas Bach said:
“It is hard to imagine something better. Ensuring the stability of the Olympic Games for the athletes of the world for the next 11 years is something extraordinary.”
“These are two great cities from two great countries with a great Olympic history. Both cities are very enthusiastic about the Games and are promoting the Olympic spirit in a fantastic way.”
IPC President Andrew Parsons said:
“Both Paris and LA presented tremendous integrated bids and what I like about each host city is that they offer different opportunities for the Paralympic Movement.”
“Paris 2024 has a very strong desire to surpass London 2012 and stage the best Paralympic Games in history. Looking at what they presented here in Lima I really believe they can do it, however the benchmark will likely be raised by Tokyo in three years’ time. The Paris 2024 Paralympic Games will undoubtedly lead to social transformation and most certainly will make France an even stronger and more competitive player in Paralympic sport, especially with the development of France’s first Paralympic youth training centre.”
“With 11 years still to go until the LA 2028 Paralympics we have to go all out to ensure that these are the Games where the Paralympic Movement finally makes a breakthrough in the USA. This is a huge opportunity for us to engage the US market in terms of awareness, spectator numbers, TV viewership, commercial support and participation; it is an opportunity that we have to grasp with both hands.”
LA Mayor Eric Garcetti said:
Tony Estanguet, Co-Chair of Paris 2024, said: