You can view and download this report here: Olympic World Library
See also: Best of the Visual Brand Presentation – Sport and Venue Branding Guidelines for Broadcast
News via @christiankoedam
You can view and download this report here: Olympic World Library
See also: Best of the Visual Brand Presentation – Sport and Venue Branding Guidelines for Broadcast
News via @christiankoedam
From the author:
World records, heroic stories, tears of the losers. The Olympics are the most important international sporting event when, for two weeks, one city is watched by the world.
Universal enthusiasm and a global media presence politicise the games and provide an opportunity for massive investment. Stadiums become symbols of power.
Days of euphoria are followed by disillusionment. Olympic Realities takes the viewer to six places deserted by the Olympic circus.
Bruno Helbling’s architecture photography raises questions of the significance of these monstrous events.
The impressive pictures are accompanied by six controversial essays, each written by an author with a special connection to the particular Olympic city.
Simultaneously provocative and entertaining, they expose the roots of a system of megalomania, corruption and mismanagement.
Olympic Realities is not only a highly aesthetic record of endurance, but also a sharp portrayal of an inescapable recurrence.Hardback, 206 pages, English & German, 164 color-photographs
Photography by Bruno Helbling Essays by Werner van Gent, Peter Dittmann, Ahmed Buric,
Francesco Pastorelli, Barbara Lüthi and Martin Müller.
Graphic-Design by Lars Egert
Birkhäuser 2015
ISBN 978-3-0356-0631-7
More info:
The architecture realised for the 2006 Olympic Winter Games is the most visible aspect of a change that has had a profound effect on some locations in Turin, and has continued a larg-scale transformation process already begun in previous years, sometimes even changing its course. This book proposes an itinerary among the Olympic buildings, along with a description of the places which they helped to form. It is a guide to the Olympic projects, but also a kind of “balance sheet” of the event, weighing the capacity of this architecture to give the city a new identity, respond to specific problems, and propose new ways of living urban spaces. While Turin appears ever more eager to bet on hosting major events, the reutilisation of the large structures built for the Olympics is one of the critical issues that urban strategies will need to address in the near future.
The Olympic sites. The architecture of 2006 in the urban landscape of Turin. (Paperback)
De Pieri, Filippo;Fassino, Giulietta
Umberto Allemandi, 2008
ISBN 13: 9788842214625
Paperback
Language: English
Pages: 72
Dimensions: 120mm x 195mm
Illustrations note: b/w ill.
The Look of the Games was an integrated system of visual communications created to convey the
characteristics, themes and ideals of Torino 2006. The “Look” was based on the concept of the piazza,
a traditional meeting place in Italian culture and a metaphor for the communion of nations and
cultures at the Olympic Winter Games.To provide the piazza with a well-defined sense of depth, graphic elements of arches and arcades were
presented in perspective – a concept created and developed by Italian Renaissance artists such as
Brunelleschi, Alberti, Masaccio and Piero Della Francesca. The transparency of the graphic elements
enabled colours to blend together, creating nuances that recalled the varied Italian landscape.
Source: IOC Marketing Report – Torino 2006. (read)
International Olympic Committee website: www.olympic.org
A series of articles by the IOC about the Olympic legacy in former Winter Olympic host cities:
Update 17/01/2014
Update 07/04/2014