Mexico 1968; Video: Interview with Beatrice Trueblood and Eduardo Terrazas (Olympic Museum on YouTube)

Interviews with Beatrice Trueblood and Eduardo Terrazas, heads of the Mexico City 1968 creative team, by The Olympic Museum on YouTube;

 

Eduardo Terrazas : Director of Urban Design Mexico 1968

The Olympic Museum on YouTube
 

 

INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.

 

Beatrice Trueblood : Director of Publications Mexico 1968

The Olympic Museum on YouTube
 

 

INFO: This video contains content from International Olympic Committee, who has blocked it from display on other websites on copyright grounds. Therefor, links to this video will open in a new window/tab.

Talk: “The Visual Identity Of The Mexico City 1968 Games”

TALK: “THE VISUAL IDENTITY OF THE MEXICO CITY 1968 GAMES”
With Beatrice Trueblood and Eduardo Terrazas, heads of the Mexico City 1968 creative team
In collaboration with the ECAL, Ecole cantonale d’art de Lausanne

“OLYMPIC LANGUAGE: exploring the Look of the Games” is the theme of the Olympic Museum programme in 2018, a year that celebrates the 50th anniversary of the Mexico City Games in 1968 – a particularly significant edition in terms of visual identity.

Flashback with the two key design figures of this edition: Eduardo Terrazas, Director of the Urban Design Programme, and Beatrice Trueblood, Director of Publications. After several months of intense work, they managed to create the distinctive, modern and powerful graphic identity of the Mexico City 1968 Games, which still resonates to this day. How did they go about their work? What were there inspirations, their doubts…?

Both Eduardo and Beatrice will be there in person to recount their story, with the same level of passion and commitment as ever. A great opportunity to hear them speak – not to be missed!

Beatrice Trueblood
Designer, Director of Publications
Born in 1938 to a Latvian family of diplomats, Beatrice Trueblood grew up in the United States. In 1966, she was appointed Director of Publications by the Mexico City Organising Committee for the Olympic Games, leading an international team of 250 people. Working closely with Eduardo Terrazas, she designed the visual identity of the Mexico City 1968 programme. Her contribution as designer and editor concluded in 1970 with the publication of four volumes of “Olympic Memoirs”. Between 1972 and 1975, she worked as Director of Publications at the Mexican Olympic Committee, then at the Metropolitan Autonomous University in Mexico City. In 1976, she set up her own company, where she produced art books and publications about Mexican culture.

Eduardo Terrazas
Designer, urban planner, architect, artist
Born in 1936 in Guadalajara, Mexico, Eduardo Terrazas is a designer, architect, museographer, urban planner and artist. His 600 or so works are a vibrant fusion of geometry and craft, blending popular South American art with European avant-garde influences. Appointed Director of the Urban Design Programme by the Mexico City Organising Committee for the Olympic Games, Eduardo designed the logo and visual identity elements for Mexico City 1968 with Beatrice Trueblood. After the Games, he continued with his multi-disciplinary career and took part in a number of national and international institutional projects. Today, Eduardo is one of the best known artists in Mexico.

 

PRACTICAL INFO
Talk in English
Thursday 24 May 2018, 6 p.m.
IKEA Auditorium, ECAL – Ecole cantonale d’art de Lausanne
5, avenue du Temple
1020 Renens
Tel.: +41 (0)21 316 99 33
Email: ecal@ecal.ch

 

Source

Book recommendation; Spectacular Mexico – Design, Propaganda, and the 1968 Olympics

Spectacular Mexico
From the publisher:

In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico’s arrival in the developed world. In Spectacular Mexico, Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation’s capital into becoming the powerful megacity we know today.

Not only the first Latin American country to host the Olympics but also the first Spanish-speaking country, Mexico’s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propaganda and nation branding.

Forming a kind of “image economy,” Mexico’s architectural projects and artifacts were at the heart of the nation’s economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico’s history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.

Luis M. Castañeda is assistant professor of art history at Syracuse University.

 

Contents

Abbreviations
Acknowledgments

Introduction: The Exhibitionist State

1. Diplomatic Spectacles: Mexico Displays Itself at World’s Fairs
2. Archaeologies of Power: Assembling the Museo Nacional de Antropología
3. Image Machines: Mexico ’68’s “Old” and “New” Sports Facilities
4. Total Design of an Olympic Metropolis
5. Subterranean Scenographies: Time Travel at the Mexico City Metro

Epilogue: Olympic Afterlives

Notes
Bibliography
Index

 

$35.00 paper ISBN 978-0-8166-9079-4
$105.00 cloth ISBN 978-0-8166-9076-3
344 pages, 94 b&w photos, 10 color plates, 7 x 9, November 2014

 

 

https://www.upress.umn.edu/book-division/books/spectacular-mexico