London 2012; Look of the Games

Look of the Games: Concept

© LOCOG / International Olympic Committee (IOC)



© LOCOG / International Olympic Committee (IOC)



© LOCOG / International Olympic Committee (IOC)



© LOCOG / International Olympic Committee (IOC)
© LOCOG / International Olympic Committee (IOC)



Photo: Martijn Giebels


Guidelines, brand, look book, design strategy, style guides

All links refer to the Olympic World Library

Lecture: The Architecture of the Olympics

Speaker(s): Andy Altman, Professor Ricky Burdett, Jim Eyre, Jim Heverin, Michael Taylor
Chair: Sir Nicholas Serota
Recorded on 15 May 2012 in Sheikh Zayed Theatre, New Academic Building.

This event brings together the key decision makers and architects of the London 2012 Olympic Games facilities to discuss the architecture and design of London 2012.

Andy Altman is Chief Executive of the London Legacy Development Corporation.

Ricky Burdett is Professor of Urban Studies at LSE and director of LSE Cities and the Urban Age programme.

Jim Eyre is director of WilkinsonEyre Architects.

Jim Heverin is Associate Director of Zaha Hadid Architects.

Nicholas Serota is director of the Tate.

Michael Taylor is Senior Partner at Hopkins Architects.

More info and video/audio download:

2022 bid; Candidature Acceptance Procedure


The Candidature Acceptance Procedure and Questionnaire is the document provided by the IOC to Applicant Cities in the first phase of the bid process. It contains explanations about the various steps of the application phase until the selection of Candidate Cities by the IOC Executive Board in July 2014.

Full publication:

(from page 49 the IOC questionnaire about venues)