2024_Look of the Games


 

1. Explainer


EXPLAINER: VISUAL IDENTITY
The visual identity of the Olympic Games is a vibrant tapestry that weaves together various elements, each with its own significance and purpose. From the emblem to the mascots, every aspect is meticulously crafted to embody the spirit of unity, athleticism, and cultural diversity that defines the Olympics.

Emblem:
The emblem serves as the cornerstone of the Olympics’ visual identity, encapsulating the essence of each edition’s host city and the overarching values of the Games. It often draws inspiration from local heritage, landmarks, and symbols, fused with universal themes of peace, friendship, and excellence. The emblem acts as a powerful symbol, instantly recognizable and evocative, uniting athletes and spectators worldwide under its inclusive banner.

Sport Pictograms:
Sport pictograms are a universal language that transcends linguistic barriers, communicating the diverse array of Olympic sports with simplicity and clarity. These stylized icons capture the essence of each discipline, conveying dynamic movement and energy in a concise and easily understandable manner. Sport pictograms not only serve as functional aids for navigating Olympic venues and schedules but also contribute to the overall visual identity, reinforcing the Games’ commitment to athletic prowess and diversity.

Mascots:
Mascots inject a sense of whimsy and charm into the Olympic experience, embodying the values and culture of the host nation while captivating audiences of all ages. These anthropomorphic characters often draw inspiration from indigenous fauna, folklore, or historical figures, serving as cultural ambassadors and symbols of goodwill. Whether through their endearing antics or their role as ambassadors for sustainability and social causes, mascots play an integral role in fostering engagement and connection with the Olympic movement.

Look of the Games:
The “look” of the Games encompasses a broad spectrum of visual elements, including color palettes, typography, and graphic motifs, which collectively shape the visual landscape of the event. From vibrant banners adorning stadiums to sleek digital interfaces guiding spectators, the look of the Games sets the tone and atmosphere, immersing participants and viewers in a cohesive visual narrative. This cohesive aesthetic not only enhances the spectator experience but also reinforces the Games’ identity as a global celebration of athleticism, creativity, and cultural exchange.

Olympic Medals:
Olympic medals represent the pinnacle of athletic achievement and serve as enduring symbols of excellence, perseverance, and sportsmanship. Crafted with precision and imbued with tradition, these medals are highly coveted by athletes and revered by fans around the world. Each medal features unique designs that reflect the host city’s culture and heritage, with motifs inspired by local landmarks, flora, and fauna. Traditionally, Olympic gold medals are crafted from pure silver and plated with a layer of gold, while silver medals are composed of sterling silver, and bronze medals are typically made from an alloy of copper and zinc. Beyond their material composition, Olympic medals carry profound symbolic weight, representing the culmination of years of dedication, sacrifice, and determination for athletes who stand atop the podium.

Olympic Poster:
The official Olympic Games poster is a powerful medium through which the host city communicates its unique identity and vision to the global audience. It often incorporates elements that reflect the cultural heritage, landmarks, and traditions of the host nation, celebrating its diversity and creativity. Additionally, the poster captures the overarching themes of unity, friendship, and excellence that define the Olympic movement, reinforcing its universal appeal.

In conclusion, the visual identity of the Olympic Games encompasses a rich tapestry of emblems, pictograms, mascots, and medals, each contributing to a multifaceted celebration of athleticism, culture, and unity on the world stage. Together, these elements form a cohesive and immersive experience that transcends borders and inspires generations to embrace the Olympic spirit.

 

2. Emblems


 

Concept videos

 

Source: Paris 2024

 

3. Sport Pictograms


Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024

 

4. Mascots


 

Ever since they first appeared on the scene, the mascots have always occupied a special place in the history of the Olympic and Paralympic Games. Inescapable and extremely popular, they form the emotional bond between the Games and the people, contributing to the atmosphere and festive spirit in the stadiums and other Olympic venues.

Through the values and image that they convey, the mascots are the primary ambassadors for any edition of the Games and its host country. At Paris 2024, we wanted mascots that would embody our vision and be able to share it with the French people and the world. Rather than an animal, our mascots represent an ideal.

The Phrygian cap is a symbol of liberty. Since it is familiar to us and appears on our stamps and the pediments of our town halls, it also
represents French identity and spirit. The Paris 2024 mascots also speak volumes about our commitment to a more inclusive society. One of them even wears a prosthetic running blade, raising the profile of Para athletes and people with disabilities.

Together, as well as embodying our Games, our mascots will carry them forward, showcasing the ambition of Games that are truly revolutionary.

It’s time to meet them!

Tony Estanguet
President of Paris 2024

 

Video

 

5. Look of the Games


Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024

 

6. Olympic Medals


Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024. Design: LVMH Chaumet.
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024. Design: LVMH Chaumet.

 

7. Posters


Olympic Games
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024. Design: Ugo Gattoni.
Paralympic Games
Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024. Design: Ugo Gattoni.

 

8. Podiums


Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024.

 

Paris 2024 wanted to create continuity between the medal and the podium, these two symbols of performance that define the identity of the Games and the pride of the host country. The design of the Olympic and Paralympic podiums is directly inspired by the metal lace of the Eiffel Tower, which is also found in other Gustave Eiffel’s works such as the bridges. The lines and curves that adorn their façade are an extension of the metal arches that make the work of Gustave Eiffel unique and its association with Paris and France worldwide. The gray surface of the podium refers to the famous Parisian rooftops, taking the medallists to the skies above Paris in a symbolic way. The choice of sober colors (gray and off-white) and a sleek design aims to harmonise the podium with the colorful and festive Look of the Games, as well as the colors of the official uniforms of each delegation.

 

9. Sports equipment


Image: © Le Comité d’Organisation des Jeux Olympiques et Paralympiques de Paris 2024.