2020_Look of the Games


1. Emblems


2. Mascots: Miraitowa (Olympic Games) and Someity (Paralympic Games)

Image: Tokyo Organising Committee of the Olympic and Paralympic Games (TOCOG) on Twitter



Origin of their names
The Tokyo 2020 Olympic mascot’s name was revealed as Miraitowa (pronounced mee-rah-e-toh-wa), based on the Japanese words mirai (future) and towa (eternity) combined. This name was chosen to promote a future full of eternal hope in the hearts of people all over the world.

The Tokyo 2020 Paralympic mascot’s name was revealed as Someity, (pronounced soh-may-tee) which comes from someiyoshino, a popular cherry blossom variety, and additionally echoes the English phrase “so mighty”. Someity has tactile cherry blossom sensors and exhibits enormous mental and physical strength. It represents Paralympic athletes who overcome obstacles and redefine the boundaries of what is possible.

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Miraitowa has the same indigo blue ichimatsu-patterns as the Tokyo 2020 Games Emblem on its head and body. The mascot’s personality is derived from a traditional Japanese proverb that means to learn old things well and to acquire new knowledge from them. The mascot has both an old-fashioned aspect that respects tradition and an innovative aspect that is in tune with cutting-edge information . It has a strong sense of justice, and is very athletic. The mascot has the special ability to move anywhere instantly.

Someity is a cool character with cherry blossom tactile sensors and super powers. It can send and receive messages telepathically using the cherry blossom antennae on both sides of its face. It can also fly using its ichimatsu-pattern cloak. It is usually quiet, but it can exhibit great power when necessary. It embodies Paralympic athletes that demonstrate superhuman power. It has a dignified inner strength and it also loves nature. It can talk to stones and wind by using its super power, and is also able to move things by just looking at them.

The duo finally made their debut today and are already anticipating a busy schedule ahead.

Between December 2017 and February 2018, more than 75% of the elementary schools in Japan and a number of overseas Japanese schools took part in a selection process and voted for their favourite set of mascot designs.

Miraitowa and Someity live in the digital world, and can move freely between there and the real world via the internet.


Source: Website Tokyo 2020



3. Pictograms

Facts & Figures

  • A refinement of the Tokyo 1964 pictograms
  • Designer: Masaaki Hiromura (1954, graphic designer)
  • 50 Designs
  • 33 Sports
  • Two sets: Frame type and Free type
  • Colour variations: Blue (like the Tokyo 2020 emblems) and five other traditional Japanese colours: kurenai, ai, sakura, fuji and matsuba.


Concept video


Introduction video


Pictograms Frame type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games


Pictograms Free type

Image: ©The Tokyo Organising Committee of the Olympic and Paralympic Games


“It is a real honour to have participated in the design of the Tokyo 2020 sport pictograms. I have tried to express the dynamic beauty of the athletes through these pictograms, while respecting the legacy bequeathed by the pioneers of the Japanese design industry in their designs for the Tokyo 1964 Games. The 2020 designs took us almost two years to complete and they embody the thoughtful input of the many people involved. I hope that these pictograms will inspire everyone and help generate excitement for the different sports at Tokyo 2020, and that they will colourfully decorate the Tokyo 2020 Games.”

Masaaki Hiromura, designer of the Tokyo 2020 pictograms


4. Volunteer Uniforms

Field Cast

©Tokyo 2020
©Tokyo 2020


City Cast

©Tokyo 2020
©Tokyo 2020


5. Medals


©The Tokyo Organising Committee of the Olympic and Paralympic Games.
©The Tokyo Organising Committee of the Olympic and Paralympic Games.
The design of the Tokyo 2020 Olympic medals reflects the concept that in order to achieve glory, athletes have to strive for victory on a daily basis. The medals resemble rough stones that have been polished and which now shine, with “light” and “brilliance” their overall themes. The medals collect and reflect myriad patterns of light, symbolising the energy of the athletes and those who support them; their design is intended to symbolise diversity and represent a world where people who compete in sports and work hard are honoured. The brilliance of the medals’ reflections signifies the warm glow of friendship depicted by people all over the world holding hands.

In order to come up with a range of designs from which to choose, Tokyo 2020 held a competition open to professional designers and design students which attracted more than 400 entries.
Tokyo 2020 medal design competition (in Japanese)

International Olympic Committee regulations stipulate that obverse medal design should include the following elements:
-Nike, the Greek goddess of victory, in front of the Panathinaikos Stadium
-The official name of the respective Games, in this case the Olympic Games Tokyo 2020
-the Olympic five rings symbol



– Diameter: 85mm
– Thickness: Thinnest part: 7.7mm
– Thickest part: 12.1mm
– Weight Gold: about 556g
– Weight Silver: about 550g
– Weight Bronze: about 450g
– Composition Gold: more than 6 grams of gold plating on pure silver
– Composition Silver: pure silver
– Composition Bronze: red brass (95% copper and 5% zinc)
– Ribbons Attached to the top of medals
– Side of Medal The name of the event will be engraved in English


Medal designer

Junichi Kawanishi
-Representative, designer, SIGNSPLAN
-Director, Japan Sign Design Association
-Director, USD-O (Osaka Design Society)





©The Tokyo Organising Committee of the Olympic and Paralympic Games.
©The Tokyo Organising Committee of the Olympic and Paralympic Games.
The ribbon will employ the traditional Japanese design motifs found in ichimatsu moyo (harmonised chequered patterns) and kasane no irome (traditional kimono layering techniques) in a modern presentation. The ribbon is designed to be a reflection of Japan itself and of the way the country demonstrates “Unity in Diversity”. The design also promotes the Tokyo 2020 brand vision of “Innovation from Harmony”.

Silicone convex lines are applied on the surface of the ribbon so that anyone can recognise the type of medal (gold, silver or bronze) by simply touching it. Chemically recycled polyester fibres that produce less CO2 during their manufacturing process are used; these allow the ribbons to incorporate the Tokyo 2020 core graphic colours and to be extremely durable at the same time.


Medal case design

©The Tokyo Organising Committee of the Olympic and Paralympic Games.
The design of the Tokyo 2020 Olympic medal case is inspired by the Tokyo 2020 Games emblem. Each case pays tribute to the Olympians who have reached the pinnacle of athletic achievement. Japanese craftsmen will carefully create the cases with a blend of traditional and modern techniques. Like each individual Olympian who steps onto the field of play, each medal case is distinct and has its own wood fibre pattern subtly infused into the design.


Source: The Tokyo Organising Committee of the Olympic and Paralympic Games