Emblem
Design Concept
The Tokyo 2020 Olympic Torch Relay Emblem incorporates three rectangular shapes arranged to depict the dynamic flames of a torch. In addition, a “ukiyo-e” woodblock printing technique known as “fukibokashi” has been used to produce graduated tones across two colours. One of these – vermilion – produces an energetic, loving and passionate image, and is combined with ochraceous, reminiscent of the earth, to create a festive feeling evoking Japan as well as the effect of a flame.
Visual identity
