Tokyo 2020; Press release: First ‘Look of the Games’ Collaboration Announced (TOCOG)

First ‘Look of the Games’ Collaboration Announced
Images feature Japanese cultural and artistic works

Tokyo, 16 April 2021 -The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today announced new illustrations that will be integrated into the Look of the Games – the visual identity of the Tokyo 2020 Games. These new illustrations feature contemporary Japanese culture and artistic works that will be displayed before and during the Tokyo 2020 Games.

The illustrations unveiled today are the first in this series of collaborations between Tokyo 2020 and local artists and will be displayed in Narita International Airport terminal 1 and 2 from 26 April until the middle of September, aiming to welcome athletes and Games stakeholders from around the world to Japan with displays of unique and inspiring Japanese artwork. Japanese painter YAMAGUCHI Akira, one of the artists selected to design the Tokyo 2020 Paralympic Games posters, collaborated on the first series of this project.

The fundamental look of each Olympic and Paralympic Games is designed in a way to give a sense of the host country’s identity; these feature in images and posters that are used to decorate the host city (see below for details). These designs feature the Tokyo 2020 care graphics, represented by traditional Japanese colours, as well as a ‘colour layering’ effect represented by the twelve-layered kimono. The fusion of contemporary Japanese artworks not only gives the viewer an insight into Japanese culture and art but also illustrates the unique personality of the Tokyo 2020 Games.

The second collaborative work in this series will be released at a later date.

 

©Tokyo 2020
©Tokyo 2020
©Tokyo 2020
©Tokyo 2020
©Tokyo 2020
©Tokyo 2020
©Tokyo 2020
©Tokyo 2020

Leave a Reply