Tokyo 2020; New video visual identity: ‘1000 Day to Go! – Go For 2020!’

 

Press release by Tokyo 2020:

Tokyo 2020 To Stage Celebration of ‘1,000 Days To Go’ Milestone

26 September 2017

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has announced it will hold a “1,000 Days To Go” countdown event in the main street of Tokyo’s famous Nihonbashi district on Saturday 28 October. The street will be decorated with banners displaying newly designed graphics and turned into a giant sports field for the day – if you’re going to be in Tokyo then, please come along and join us!

After watching demonstrations by athletes, you will have the opportunity to learn about and practice some of the sports that will make their first appearance in the Olympic Games in 2020. The Japanese Olympic Committee will also organise an Olympic Concert – a classical concert performed against a backdrop of Olympic images projected onto multiple screens.

On Wednesday 29 November, exactly 1,000 days before the opening of the Tokyo 2020 Paralympic Games, the Tokyo Sky Tree—the world’s tallest tower at 634 metres—will be lit up with the three colours of the “Agitos” Paralympic symbol.

Between these two dates, Tokyo 2020 partners and stakeholders will organise several cultural, sporting and educational events throughout Japan, aiming to maintain momentum and encourage the engagement of the public during a whole month of celebration. Watch our website for further details!

In advance of these countdown events, Tokyo 2020 has unveiled new graphics that are going to feature on posters and banners across Tokyo in the run-up to and during the entire “1,000 Days To Go” celebration period. The patterns of squares forming the underlying Tokyo 2020 emblems have been rearranged in the new graphics to resemble fireworks lighting up the sky. Japan is famous for its firework displays, and these dynamic new designs will help raise public awareness of the Games and create a sense of anticipation as the countdown towards them continues.

Seven new graphic designs have been created – two for Olympic-related promotion, two for Paralympic-related promotion and three designed for use by either. Tokyo 2020, our corporate partners and approved event organisers will use these on posters, banners and merchandise. You can see the new designs below.

Olympic Games

Blue flash
Glorious red
Shiny yellow
Dazzling skyblue
Brilliant pink

©The Tokyo Organising Committee of the Olympic and Paralympic Games.

Paralympics Games

Blue flash
Glorious red
Shiny yellow
Dazzling green
Brilliant orange

©The Tokyo Organising Committee of the Olympic and Paralympic Games.

 


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