2018_Look of the Games


For the Olympic Games, more is being designed than just the venues. These designs range from graphic design (emblems, pictograms, ‘look of the Games’, posters) to uniforms and objects like the medals and the torch. This page contains a number of examples of Olympic Design for the Olympic Winter Games of PyeongChang 2018.

 

1. Emblem


PyeongChang 2018 Olympic Paralympic logo emblem

 

2. Mascots


Olympic Games – White Tiger – Soohorang

©POCOG
©POCOG
©POCOG
©POCOG

Paralympic Games – Asiatic Black Bear – Bandabi

©POCOG
©POCOG
©POCOG
©POCOG

 

3. Sport Pictograms


©PyeongChang 2018

©PyeongChang 2018

 

4. Torch


©PyeongChang 2018

  • Height: 700 mm (the altitude of PyeongChang is 700 meters above sea level)
  • Shape: Five-angled – Refers to the PyeongChang 2018 emblem and represents the five continents
  • Design: Young Se Kim
  • Manufacturer: The Hanwha Corporation (also made the Seoul 1988 Olympic Torch)

Source: PyeongChang 2018

 

5. Medals


Photo: The PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG)

Photo: The PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG)