London 2012; Look of the Games

Look of the Games: Concept

© LOCOG / International Olympic Committee (IOC)

 

Emblem

2012look
© LOCOG / International Olympic Committee (IOC)

 

Mascots

© LOCOG / International Olympic Committee (IOC)

 

Pictograms

© LOCOG / International Olympic Committee (IOC)
© LOCOG / International Olympic Committee (IOC)

 

Wayfinding

Photo: Martijn Giebels

 

Guidelines, brand, look book, design strategy, style guides

All links refer to the Olympic World Library