London 2012; Look of the Games

Look of the Games: Concept

 

Emblem

 

Mascots

 

Pictograms

 

Wayfinding

 

Guidelines, brand, look book, design strategy, style guides

• London 2012 Look book
• London 2012  Publications look book
• Design strategy: London 2012
• London 2012 Olympic emblem guidelines
• London 2012 Retail guidelines
• London 2012 Brand introduction
• London 2012 Test events style guide
• London 2012 Olympic pictogram guidelines
• London 2012 Brand expression guidelines
• Simplified style guide for the Olympic and Paralympic news service: September 2011
• Editorial style guide

All links refer to the Olympic World Library