Look of the Games: Concept
Emblem
Mascots
Pictograms
Wayfinding
Guidelines, brand, look book, design strategy, style guides
- London 2012 Look book
- London 2012 Publications look book
- Design strategy: London 2012
- London 2012 Olympic emblem guidelines
- London 2012 Retail guidelines
London 2012 Brand introduction- London 2012 Test events style guide
- London 2012 Olympic pictogram guidelines
- London 2012 Brand expression guidelines
- Simplified style guide for the Olympic and Paralympic news service: September 2011
- Editorial style guide
All links refer to the Olympic World Library