Beijing 2008; Look of the Games

A video is produced covering the “Look of the Games” on behalf of the International Olympic Committee (IOC) for each Olympics. This video includes an overview of the work produced for the 2008 Summer Olympic Games in Beijing, China. It includes key insights from select individuals responsible for helping shape each city’s imaging program.

Iconologic founder and Look of the Games Advisor to the IOC, Brad Copeland, is featured in this video.


beijing look