Turin 2006: Look of the Games – Piazza Concept

© International Olympic Committee
© International Olympic Committee

The Look of the Games was an integrated system of visual communications created to convey the
characteristics, themes and ideals of Torino 2006. The “Look” was based on the concept of the piazza,
a traditional meeting place in Italian culture and a metaphor for the communion of nations and
cultures at the Olympic Winter Games.

To provide the piazza with a well-defined sense of depth, graphic elements of arches and arcades were
presented in perspective – a concept created and developed by Italian Renaissance artists such as
Brunelleschi, Alberti, Masaccio and Piero Della Francesca. The transparency of the graphic elements
enabled colours to blend together, creating nuances that recalled the varied Italian landscape.

 

Source: IOC Marketing Report – Torino 2006. (read)

International Olympic Committee website: www.olympic.org

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