A video is produced covering the “Look of the Games” on behalf of the International Olympic Committee (IOC) for each Olympics. This video includes an overview of the work produced for the 2004 Summer Olympic Games in Athens. It includes key insights from select individuals responsible for helping shape each city’s imaging program.
Iconologic founder and Look of the Games Advisor to the IOC, Brad Copeland, is featured in this video.
IOC Athens 2004 report, section 2