2012_Look of the Games


On this page you can explore the London 2012 visual identity.

 

1. Look of the Games: Concept


© LOCOG / International Olympic Committee (IOC)

 

2. Emblem


2012look
© LOCOG / International Olympic Committee (IOC)

 

3. Mascots


© LOCOG / International Olympic Committee (IOC)

 

4. Pictograms


© LOCOG / International Olympic Committee (IOC)

© LOCOG / International Olympic Committee (IOC)

 

5. Wayfinding


Photo: Martijn Giebels

 

6. Guidelines, brand, look book, design strategy, style guides


All links refer to the Olympic World Library